MILAN - Thinner stripes and white crew-neck. High-tech fabrics combined with a design that brings back memories of Rossoneri shirts from the early years of the 20th century. This afternoon, Milan unveiled the new Rossoneri kits created for the 2011-2012 season.
Presented at the adidas Brand Center in Monza today, the new shirts will be first worn in action against Cagliari on Saturday, May 14. Here’s what Adriano Galliani had to say: “We loved the idea of presenting our shirt for the 2011-2012 season through an event, which thanks to the live online broadcast, reach Milanisti at the same time throughout the world. This initiative is fully in line with the global communication strategy of the club, strongly orientated towards the exploitation of the new media and is present on the most important social networking platforms. I thank adidas for having created once again a really nice shirt, which brilliantly combines the most modern technologies used in sportswear with Milan’s traditions.”
Presented at the adidas Brand Center in Monza today, the new shirts will be first worn in action against Cagliari on Saturday, May 14. Here’s what Adriano Galliani had to say: “We loved the idea of presenting our shirt for the 2011-2012 season through an event, which thanks to the live online broadcast, reach Milanisti at the same time throughout the world. This initiative is fully in line with the global communication strategy of the club, strongly orientated towards the exploitation of the new media and is present on the most important social networking platforms. I thank adidas for having created once again a really nice shirt, which brilliantly combines the most modern technologies used in sportswear with Milan’s traditions.”
